Digital Marketing Basics

drcharulatadigital.com
Digital Entrepreneurship, Digital Marketing Basics, Early-Stage Growth, Startup Strategy

Case Study: How Himadri’s Herbal Start Up Built a High-Trust Skincare Brand

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Early-stage startups often rush into paid marketing before understanding their customers, positioning, and brand narrative. This blog explains what founders in India must do before spending a rupee—conducting lean research, defining value propositions, building owned media, and creating trust-led communication. With real Indian examples and a case study, it offers a practical path to smarter, cost-efficient marketing foundations.

drcharulatadigital.com
Digital Entrepreneurship, Digital Marketing Basics, Early-Stage Growth, Startup Strategy

Marketing for Early-Stage Startups: What to Do Before You Spend a Rupee

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Early-stage startups often rush into paid marketing before understanding their customers, positioning, and brand narrative. This blog explains what founders in India must do before spending a rupee—conducting lean research, defining value propositions, building owned media, and creating trust-led communication. With real Indian examples and a case study, it offers a practical path to smarter, cost-efficient marketing foundations.

drcharulatadigital.com
Digital Marketing Basics, Entrepreneur, Marketing Strategy for SMEs, Small Business Marketing

Digital Marketing for Small Business Owners: Where to Start?

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Getting started with digital marketing doesn’t have to feel overwhelming. For many small business owners, the challenge isn’t knowing that digital visibility matters—it’s knowing where to begin. This beginner-friendly guide breaks down the essentials, from building a clear online presence to improving search visibility, choosing the right channels, and creating content that attracts the right customers. If you’re looking for a practical starting point without the jargon, this is where your digital marketing journey begins.

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