Digital Entrepreneurship

drcharulatadigital.com
Digital Entrepreneurship, Digital Marketing Basics, Early-Stage Growth, Startup Strategy

Case Study: How Himadri’s Herbal Start Up Built a High-Trust Skincare Brand

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Early-stage startups often rush into paid marketing before understanding their customers, positioning, and brand narrative. This blog explains what founders in India must do before spending a rupee—conducting lean research, defining value propositions, building owned media, and creating trust-led communication. With real Indian examples and a case study, it offers a practical path to smarter, cost-efficient marketing foundations.

drcharulatadigital.com
Digital Entrepreneurship, Digital Marketing Basics, Early-Stage Growth, Startup Strategy

Marketing for Early-Stage Startups: What to Do Before You Spend a Rupee

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Early-stage startups often rush into paid marketing before understanding their customers, positioning, and brand narrative. This blog explains what founders in India must do before spending a rupee—conducting lean research, defining value propositions, building owned media, and creating trust-led communication. With real Indian examples and a case study, it offers a practical path to smarter, cost-efficient marketing foundations.

drcharulatadigital.com
Digital Entrepreneurship, Digital Growth & Analytics, Digital Marketing, Product Management, Startup Strategy

Product-Market Fit Signals You Can Identify Through Digital Metrics

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Understanding product-market fit is essential for Indian startups and SMEs striving for sustainable growth. This blog explains how digital metrics—such as retention, activation, organic traffic, engagement depth, and CAC-to-LTV ratios—offer clear, behaviour-driven signals that a product is truly resonating with its market. Using real Indian brand examples and a case study, it outlines how founders can track, interpret, and act on these signals to build stronger products and scale intelligently.

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