‘Attami’ Bharatanatyam Dance Academy in Lohegaon, Pune, had built a strong reputation over the years for offering structured, traditional Bharatanatyam training to children, teenagers, and adults. Known for disciplined instruction, certified faculty, and student-centric learning, the academy attracted a loyal base of students from nearby neighbourhoods. However, as Lohegaon and Vimannagar developed into major residential hubs, several new dance classes and extracurricular studios began emerging in the area. ‘Attami’ soon faced a challenge that many Indian SMEs encounter: strong word of mouth but limited online visibility.
While the academy had an Instagram page and occasional Facebook updates, their presence on Google was minimal. They were not consistently ranking for crucial local search terms such as “Bharatanatyam classes near me,” “dance classes in Lohegaon,” or “classical dance training in Pune.” As a result, new parents and adult learners searching for classical dance often discovered newer studios before discovering Blossoms.
Recognising the need for sustainable digital visibility, the academy implemented a focused local SEO strategy designed specifically for neighbourhood discovery. Within three months, they saw a measurable improvement in inquiries, walk-ins, and enrollment numbers.
Strengthening the Google Business Profile Presence
The first step was to upgrade the academy’s Google Business Profile (GBP), which appeared outdated and incomplete. The team added detailed information about class timings, faculty qualifications, types of programs offered, and age groups catered to. They selected accurate categories such as Bharatanatyam dance school, Indian classical dance academy, and dance training institute.
High-quality photos were uploaded, featuring the studio environment, student recitals, costume rehearsals, cultural performances, theory classes, and weekend workshops. This visual transparency resonated with parents, who frequently check GBP photos when evaluating extracurricular activities for their children.
The academy also enabled messaging, allowing parents to ask questions directly through Google. Weekly updates featuring practice clips, behind-the-scenes sessions, and announcements for special workshops helped keep the listing active and improved click-through rates.
Developing Location-Based Website Pages
To strengthen organic visibility, Blossoms created well-structured website pages targeted at local audiences. Instead of a single generic page about classes, they added location-specific landing pages such as:
- Bharatanatyam classes in Lohegaon Pune
- Classical dance training near Viman Nagar
- Indian classical dance classes for kids in Pune
Each page included details about curriculum structure, certification pathways, faculty expertise, class schedules, and performance opportunities. They also incorporated location keywords naturally within headings and FAQs, helping search engines understand relevance to neighbourhood-based searches.
Publishing Local and Educational Content
Attami began using content marketing to connect with local families and classical arts enthusiasts. They published articles such as:
- Why Bharatanatyam Is Gaining Popularity Among Children in Pune
- How Classical Dance Helps Improve Discipline and Confidence
- A Parent’s Guide to Choosing Classical Dance Classes in Lohegaon
This content not only educated parents but also built strong local relevance signals. Social media posts were also aligned with local intent, featuring geo-tagged practice sessions, workshop highlights, and performance preparation snippets.
Short video clips of adavu practice, hastamudra explanations, and choreography segments helped strengthen both search visibility and Instagram engagement.
Encouraging Parent Reviews for Social Proof
Attami adopted a structured process for collecting reviews at the end of each term. Parents received a simple WhatsApp link to share feedback on the academy’s teaching style, learning environment, and progress tracking.
Notably, many reviews mentioned the location directly—terms like Lohegaon, Viman Nagar, Pune East, and specific apartment complexes. These location mentions significantly strengthened local SEO signals.
Within three months, Blossoms added more than 40 new reviews, raising their credibility and influencing new parents who often rely heavily on peer experiences when selecting dance classes.
Building Local Backlinks and Community Collaborations
The academy collaborated with neighbourhood schools, co-working spaces, and cultural organisations for events, workshops, and performance demonstrations. These activities led to mentions on school websites, local blogs, and community forums.
Two Pune-based parenting bloggers featured Blossoms in articles about holistic extracurricular activities for children. These backlinks from relevant local sources improved the academy’s domain authority and strengthened search performance.
Additionally, participation in Navratri and cultural fests provided opportunities for being listed in local event directories and festival calendars.
Results Achieved in 90 Days
The impact of this local SEO strategy was both immediate and measurable:
- Ranking in the top three results for “Bharatanatyam classes in Lohegaon”
- Significant visibility for “dance classes near me” and “classical dance training Pune”
- 2.8x increase in monthly Google Business Profile views
- 60% increase in inquiries through Google Messages
- A noticeable rise in weekend walk-ins from families exploring class options
- Increased admissions in beginner and junior batches
- Higher workshop participation and improved brand recall in nearby communities
Parents reported discovering the academy through Google Maps, GBP photos, reviews mentioning Wakad, and location-based blog posts. This shift showed how local SEO could supplement and strengthen their already positive offline reputation.
The ‘Attami’ Advantage: What This Case Shows About Local SEO
The success of ‘Attami’ Bharatanatyam Dance Academy illustrates how small, consistent, and locally relevant digital strategies can deliver meaningful results without large advertising budgets. Their improvement was not due to expensive campaigns but due to structured updates, community-rich content, authentic parent reviews, and a deeper understanding of how local search works in Indian cities.
For SMEs in education, wellness, beauty, entertainment, fitness, and home services, the Attami case study demonstrates that visibility today begins on Google—and that strategic local SEO can significantly influence walk-ins, inquiries, and long-term enrollment.